Most product agencies quote four months and eighty thousand dollars to do what we ship in six weeks. We use Claude Code, a tight build loop, and one person who owns design, build, and QA inside the same session. The work product is the same. The calendar isn't.
01 / What's at stake
You've had the idea for a year. Maybe two. You can describe every screen. You know what the homepage looks like, what the onboarding flow does, where the money moves. You've shown it to friends. You've sketched it on a napkin in three different cities.
And it still doesn't exist. Because every agency you called quoted four months and eighty thousand dollars. Every freelancer you tried disappeared at week three. The no-code prototype you built yourself hit a wall at the second user role. And the months kept passing while the idea stayed in your head.
Six weeks is not six months on a shorter timeline. Six weeks means we ship the version that proves the idea works, not the version with every feature. Phase two starts after real users tell you what the product actually is. The trade is real. We name it on the scoping call, not in month two.
There's a version of this where you ship in six weeks, find out what works, and start the second build with real users in front of you. The other version is the one you're already living.
The product that ships in six weeks beats the product that ships in six months. Every time. The one that never ships loses to both.
02 / What we ship
Five deliverables, one engagement, one team that owns all of it from the first call to the launch announcement.
01 · Architecture
We map the data model, the user flows, the integrations, and the failure cases before any code gets written. The architecture doc is yours to keep, whether you build with us or not. No proprietary frameworks. No lock-in.
02 · Frontend + backend
Next.js, Supabase, React, TypeScript. The same stack your future engineering hires will know on day one. Every component reviewed line by line. Every commit traceable. The repo lives in your GitHub from day one.
03 · AI features
Search that understands intent. Forms that fill themselves from a paragraph. Agents that triage user questions before a human sees them. We build AI as a feature of your product, not a sticker on the marketing page.
04 · QA and launch
Automated test suite shipped with the build. SMTB launched with 443 tests. They cover the marketplace's two roles, three dashboards, and the full transaction path. Launch day is a non-event because everything we shipped, we tested.
05 · Handoff
A README that reads like a manual. Architecture diagrams that match the code. A loom or two for the parts that need narration. If you hire engineers next year, they can read what we built and extend it. We've done this handoff before.
03 / How we work
01 · Discovery
Ninety minutes on a call. You walk us through the product, the users, the screens, the constraints, the things that have to be true on day one and the things that can wait. We ask the questions that surface the parts you haven't decided yet. By the end of the call we know whether this is a fit.
90-minute call · No charge · Within one week of inquiry02 · Architecture
Inside the first week we send you the architecture: the data model, the user flows, the integrations, the AI surfaces, the timeline. You read it. You push back. We revise. The plan is locked before the build starts because changing your mind in week one is cheap and changing it in week four is expensive.
Fixed-fee scoping · 1 week · Yours to keep03 · Iterative build (weekly demos)
Every Friday during the build, you get a working version. Not a screenshot. Not a Loom of a Figma. A link to a deployed environment where you can click through what we built that week. You comment, we adjust, the next Friday lands the adjustments plus the next milestone. The build is never a black box.
Weekly demos · Live environments · Shared Slack channel
04 · QA and launch
The last two weeks of the build cover hardening, end-to-end testing, performance work, accessibility checks, security review, and the messy edge cases real users will find before you do. Launch day is uneventful by design. SMTB went live without a single rollback.
443 tests on SMTB · Headed E2E · WCAG AA pass05 · Handoff
One week after launch we run the handoff session. README, architecture docs, runbook for the parts that need one, walkthrough video for your future hires. You can take the product in-house from that day. Some clients do. Some keep us on a maintenance scope. Both are fine outcomes.
Documented handoff · Repo in your account · Optional maintenance scopeEvery Friday during a build, you get a link, not a deck. The version of SMTB you saw in week three was a clickable marketplace with two test users and a real Stripe sandbox. The version in week five had the email automations live. We don't pitch progress. We ship it and let you click on it.
04 / Proof
05 / Questions
Custom AI Agents are internal tools. A returns triage assistant, an RFP responder, an HR helpdesk. One job, your team uses it, your customers usually don't see it. AI Product Development is end-user products with revenue mechanics. A marketplace, a SaaS, a customer-facing platform with multiple roles, dashboards, and money moving through it. If you're building something your customers will pay for or sign up for, that's Product Development. If you're building something to give your team back ten hours a week, that's Custom AI Agents.
The catch is scope discipline. SMTB shipped in six weeks because we said no to four features that would have pushed it to twelve. The version that goes live is the version that proves the idea, not the version that has every feature you've ever thought about. Phase two happens after launch, with real users telling you what to build next. If your scope can't be cut, the timeline can't be either, and we'll say that on the discovery call.
All code we ship is reviewed line by line by Roni. It goes through the same lint, type-check, automated test, and security review gates a human-only build would. The repo is yours from day one, lives in your GitHub, uses standard frameworks your future engineers will recognize. We've handed off projects to in-house teams that extended them without us. The code is real. The acceleration is in how fast we get from blank repo to first working version.
Engagements typically land between fifteen thousand and fifty thousand dollars depending on scope, integrations, and AI complexity. SMTB sat in the middle of that range. We don't post pricing because the conversation we want to have first is what you're building and why, not what it costs. The proposal lands within forty-eight hours of the discovery call, anchored to the scope we agree on together.
The build engagement has an end date. After launch and handoff, you have three options: take it in-house if you have engineers, retain us on a separate maintenance scope, or do neither and run it as-is until you need a change. Most clients pick maintenance for the first three to six months and then transition to in-house once they hire. The handoff is designed so any of those paths work.
We can run a paid discovery sprint before the build engagement. One week, fixed fee, output is a complete scope and architecture doc you keep regardless of next steps. Some founders need this. Some come in with the scope already clear in their head and we go straight to the build. We figure out which one you are on the discovery call.
Next step
Ninety minutes on a call. No charge. You walk us through the idea, the users, the constraints, the timeline. By the end of the call we know whether this is a fit and so do you. If it is, the proposal lands within forty-eight hours.
